Case Study: Furniture Company
Step 1: Submit form online per company's instructions to report an issue - receive auto-response promising someone will be in touch in one business day
--No response after several days--
Step 2: Resubmit form, take screenshot of auto-response, and email to yourself to have time stamp
--No response for over 24 hours--
Step 3: Forward email with time stamp and screenshot attachment to director of customer service and one of the owners (I've dealt with this company previously) alerting them that it seems perhaps there is an issue with their website forms but that now you still have your previous issue AND a problem with their customer service.
Step 4: Receive call from customer service rep in under an hour!
...and thus begins the process to actually address the furniture issue, but hey, now you have an attentive rep to see what they can do for you.